About Us

As sales picked up, I knew it was time to invest money back into my business, and the first step was a new design. The basic Yahoo! Store was nice but it did not have the professional look and feel I wanted to portray to my customers. My store was also seriously lacking optimization for the search engines. I went to a very popular Yahoo! Store Design Company who told me it would cost over $4,000 to create and install a simple design ($6,000 if I wanted SOME optimization). You see, Yahoo! is the only company using a very complicated language called RTML, however, they do not have documentation on it, nor do the support it. There are only a handful of programmers out there who understand the art of RTML, yet they charge top dollar. I have the skills. I certainly could not afford that type of money being a single mother running my store out of my living room. It took me over two years to finally understand this interesting language known as RTML.

Once my first store was completed, I quickly designed and optimized a second store focusing on a totally different product. Then a third store. I spent time researching every tiny detail that went into running a Yahoo! store. Although there was good information out there, none of it was specific to the Yahoo! Store Owner. I often wondered how long it would have taken me to learn everything I now know if I was still working a day job.

That is when I was contacted by another work-at-home mother who asked me to work on her site as well. Which led to another and another and another. That is when the idea came to me, there are other Yahoo! Store Owners like me that needed specific answers to running their Yahoo! store. They needed one place to go for information on getting more traffic, making their site look more professional, merchant companies, affiliate programs, press releases, and so much more. Since you are already acting as Secretary, Customer Service, Bookkeeper, Shipping Manager, Marketing Director, and Complaint Department, you have your hands full. So I decided to share my experiences and skills to help other Yahoo! Store Owners and 1 Choice 4 YStore was born. The best part was offering these services at 1/3 the cost of the “other guys.”

Soon after, business was booming. 70% of our business was coming in from referrals and return customers (that number is still the same today!) and it was time to hire help. I searched for like minded individuals who could provide a specialty to my customers. Graphic Design, SEO, Marketing, Writing, etc. Today I am thankful to have several work at home moms and dads across the US working with 1 Choice 4 Your Store and Yahoo! Store Owners (including my own mother who joined us in June of 2006).

**Update** The sad news - I am no longer a work-at-home mom although I still try!!! And the GREAT NEWS - We now have an office 1.6 miles away from my home where we have 15 employees in addition to our work-at-home moms and dads. But our core business value is to keep our costs low so we can help our clients with their own business. Take a look at our portfolio, you will see that we do not sacrifice quality. We will continue to be very cost conscious in order to pass on our lower overhead costs to you.

Sincerely,